Google's plan for a faster mobile web

14/01/2016

The project relies on the collaboration of technology and publishing companies such as The Guardian, WordPress, Pinterest and Twitter. Each of these companies will be sharing the vision that users will be able to access rich, mobile optimised content, anywhere, instantly.

The AMP project is defined by a new open source specification called AMP HTML, which is a subset of HTML and uses only limited JavaScript in order to create lightweight web pages.

Combine this with an intelligent caching service provided free by google for AMP sites, and pages can be loaded at four times the speed of the typical optimised mobile page.

As of February 2016 google will begin to integrate these pages into its search results, so keep your eyes peeled and you might notice the change.