The Google Speed Update: Important Changes to Mobile Search

20/02/2018

From July 2018, Google has announced it will begin to use mobile page speed as a factor in its mobile ranking algorithm. Whilst Google has explained this will only affect websites that "deliver the slowest experience to users", it does pave the way for websites that aren't correctly optimised for mobile devices to be penalised and pushed down the mobile search results.

This announcement follows years of hinting from Google that they will at some point begin to analyse the speed of your website pages on a mobile device and use this as a ranking factor in mobile search. Whilst the changes will likely be small at first and progress over time, it is prudent for website owners to commission an audit of their website speed both on desktop and mobile devices and to speak to a professional about how they can be further optimised to ensure you are, and will remain, as competitive in the natural search engine results as possible.

For more information on optimising your website, please contact our team.