When is it time for a rebrand?

17/04/2018

Redesigning your logo or brand identity can feel like a daunting task, but it can re-energise a business going through transition or in need of re-engaging with staff and customers. 

We take a look at three questions you should periodically ask yourself to determine whether it’s the right time to re-visit your identity or not.

1. Is your logo or brand identity old or inconsistent?

If your business is successful, it’s often easy to ignore your logo and identity for long periods of time. However, this can result in the visual appearance of your business progressively looking dated to your customers and clients. 

Allowing your business' identity to sit on the shelf for long periods of time can also permit inconsistencies to creep in across your marketing collateral, which weakens the overall impact of your brand and can make it looks unprofessional. The effect of this on new business should not be underestimated, especially in competitive markets.

2. Has your business or target market changed?

If your business proposition, structure or values have changed significantly, it may be worth re-visiting your brand identity to ensure it still effectively communicates who you are and what you do to the people you want to reach.

3. Has your competition changed?

If the market you are in has become more competitive, or a known competitor has significantly raised their game, it might be an appropriate time to re-evaluate your brand identity and overall marketing strategy. Refreshing your visual identity can help new and existing customers to feel reassured that your business is stable and trustworthy.

To speak to a member of the team with regard to logo design and branding, contact us today.