Google Analytics - Part 6: Key Metrics Dimensions Defined
This month we look at the different types of data, or 'metrics' that you can view in Google Analytics and we unpack some of the most common metrics, including 'sessions' and 'bounce rate'.
Google Analytics - Part 5: How Google Analytics Works
This month we look at how Google Analytics actually works and its four main mechanisms: Collection, Processing, Configuration and Reporting.
01/09/2016
Facebook Redesigns its "Like" Button
The Facebook "Like" button was designed in the infancy of the mobile web, now present on millions of websites and viewed billions of times in a single day, "liking" is certainly an integral part of the Facebook experience. So why the change?
04/08/2016
Google Analytics - Part 4: Creating A Measurement Plan
Following on from our previous posts in this series, this month we look at how to take all the digital analysis principles we've identified so far and create an ongoing measurement plan. Knowing how to use a tool like Google Analytics is great, but if you don't have a suitable plan for putting these skills into practise, it won't have any significant impact on your business.
03/08/2016
Web Design Trends to Expect in 2017
With web design evolving fast it is important to keep up-to-date with the ever changing trends and technologies. In order to help you stay ahead of the curve we take a look at some of the trends we can expect to see in 2017.
01/08/2016
Google Analytics - Part 3: Conversion & Conversion Attribution
A website conversion occurs when a user takes an action that you as the website owner desire them to take. This could be purchasing a product, signing up for a newsletter, completing an enquiry form or something else of value to your business. Understanding the different types of conversion and how you should attribute credit for them is a fundamental skill in analysing your website data and will help you when allocating future marketing budgets.
08/07/2016
Major Changes Coming to Apple App Store
Following a recent announcement by Apple, the Apple App Store will soon begin to allow developers to offer paid subscriptions for apps. Until now, developers have only been able to charge a one-off download fee, or in-app fees to unlock specific features (e.g. the removal of ads).
05/07/2016
Google Analytics - Part 2: Core Analysis Techniques
Understanding how to interpret and analyse your data will allow you to harness the power of Google Analytics to help inform important business decisions about your website and online strategy. Although Google Analytics provides you with terrific aggregate data that highlights trends and patterns in your website traffic, you need to be able to analyse this data so that you can hypothesise about the underlying causes and adjust your marketing strategy accordingly.