In recent years, user-centred design has become widely recognised as the vehicle in transporting a user to their all-important end goal. Any well intentioned website creator will have a goal, but without good user-centred design, a great idea and powerful functionality will still be viewed as impotent if they don't help the user complete their intended journey.
We're proud to announce the launch of a new website for Solefield School - an academic preparatory school based in Sevenoaks, Kent. Solefield required a new website to specifically highlight the fantastic opportunities available to students and the culture of individual care that each student enjoys. As well as providing an easy-to-use system to allow the team to update the website themselves, we built a special 'Parent Area' where parents can log in and access content relevant to them.
We're proud to announce the launch of a new website for clinical stage biotech firm TopiVert.
The web, like many industries, has trends that come and go. On the web many of these trends exist because there has been a development in technology. In recent years the shift to mobile browsing has demanded a lot of change in order to adapt to the smaller screen sizes and slower load times of the mobile web. But what trends will we see in 2016?
The mobile web has changed the way we access information forever, but for many this can still be a slow and frustrating experience if you're on a slow connection or viewing a poorly optimised website. For website owners this can ultimately lead to lack of engagement with your content. Google's accelerated mobile pages (AMP) project aims to change this by allowing users to access content much more quickly than ordinary mobile pages, without users even having to click through to the website.
Animation is not new to the web and once exclusively existed as flashy, distracting elements that would drastically slow down page load times and had only one purpose, decoration. When used with subtlety and sophistication, animation can shape an engaging and effective user experience.
360 are proud to have worked with Salmon & Trout Conservation UK for many years. Every year the S&TC UK hold an auction with exclusive items and experiences donated to the charity to help them in their vital work protecting and preserving our precious and fragile aquatic ecosystems.
We all receive marketing emails from brands and retailers we shop with from time to time, but is email marketing really worth bothering with and does it actually generate a return on investment? The simple answer is yes - email marketing consistently proves to be an effective form of marketing for all sizes of business that use it regularly. In fact, 73% of marketers agree that email is core to their business and 20% report that it constitutes their primary revenue stream*.