The relationship between User Experience (UX) and Search Engine Optimisation (SEO) is becoming increasingly intertwined, with search engines like Google creating new metrics to actively measure how user-friendly websites are. As a result of this, SEO strategies need to evolve to incorporate the digital industry's growing recognition over the importance of putting users first.
Google is making some changes to the way it ranks websites by promoting the need for websites to be more user-friendly. As part of this update, Google's Accelerated Mobile Pages (AMP) project will also be phased out, disappearing from areas like Top Stories on the results page.
Apple's shock announcement that they will be giving users an option to block invisible tracking pixels has taken the email marketing world by surprise. We look into how this could impact the data received from these pixels and why it's not all bad news.
Your logo will often form part of customers' first impressions about your business and what initially differentiates you from your competition. Psychological research has shown that something as simple as your logo's shape can influence what customers perceive about your business values and overall proposition. This month we take a deeper look into whether logos really are as important as people say, and crucially what makes a logo 'good' or 'bad'.
The social media platform that has taken over around the world, TikTok, uses the power of video to share stories. With the platform proving increasingly effective for marketing, how to use it for business should be something on the radar of business owners.
Calibri has been the font of choice for Microsoft products for over 14 years, but they are now looking to replace this with a new font to refresh their branding.
The Covid-19 pandemic impacted consumer behaviour and the landscape of ecommerce for the foreseeable future. This month we take a closer look at how online sales have changed, and what the implications might be for the longer term.
Poole Waite & Co Ltd are a family-run ironmongery and hardware store based in London and founded in 1935. 360 was pleased to work with Poole Waite & Co Ltd to re-design their ecommerce website and company logo.